Gary's 10 More ways to get people to link to your web site 11. When you purchase a product and it exceeds your expectations e-mail the business a testimonial. Make sure your statement is detailed. Give them permission to publish it on their web site if they link to your site. 12. Create a directory of web sites on a specific topic. Give people the option of adding the directory to their web site by linking to it. Put your business ad at the top of the directory's home page. 13. Exchange content with other web sites. You could trade articles, top ten lists, etc. Both parties could include a resource box at the end of the content. 14. Allow people to download software at no charge from your web site, if they link to your web site. The software could be freeware, shareware or demos. 15. Trade other forms of advertising to people that link to your web site. You could trade e-zine ads, print ads, autoresponder ads, classified ads, ebook ads, etc. 16. Give away web space to people for free. Since you are giving it away for free, request they link to your site by placing your ad or banner to the site. 17. Join or create a web ring. A web ring is a group of web sites on a similar subject agreeing to link together. To find a web ring to join type keywords "web rings" into your search engine of choice. 18. Create an online club or association. Tell your visitors what's included in the membership and what it costs to join. Offer them a free membership if, in exchange, they link to your web site. 19. Allow people to use an online service or utilities from your web site if, in exchange, they link to your web site. The online service could be an e-mail account, search engine submission, web page design, copywriting, proofreading, etc. 20. Offer a free e-book to your web site visitors. The ebook should be related to your target audience. Allow them to give the e-book to their own web site visitors by linking directly to your web site. Gary Brose has owned over a dozen small businesses in a 30 year entrepreneurial career and is now a business consultant and paid speaker. For more information, visit www.smallbizsherpa.com or email him at Gary@smallbizsherpa.com